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First Show for CANIDAE in the United Kingdom – PATS Sandown in Surrey


On March 20th and 21st Sandown Racecourse was the site of the PATS show to the pet industry trade. This picturesque venue is located in the town of Esher, about 20 miles southwest of central London. PATS 2012, UK’s biggest pet trade show, is only in the fourth year since its inception in 2009. In that short time the number of show visitors has doubled. Attendance in 2012 was 13.5% higher than in 2011 and the number of visitors from outside the UK from as far away as Australia and Hong Kong showed a 22% increase.

As a first-time exhibitor and US company, CANIDAE attracted many visitors to their booth. Frank Hon, Director of Operations, Manny Rosillo, Global Sales Manager, and Barbara Rosillo, Global Sales Assistant, explained the benefits of CANIDAE’s super premium foods. Health-conscious pet owners and retailers asked detailed questions about how CANIDAE formulas, especially our grain free pureElements and pureSea, provide the best quality nutrition for their pets.

PATS was an excellent opportunity for CANIDAE to gain exposure of our brand among the general public. CANIDAE was sought out at the show by a major UK distributor and talks are promising that CANIDAE will be marketed in this territory very soon.

CANIDAE Staff Raise Funds for AKC Canine Health Foundation at Amgen Tour of California


Many of our West Coast Sales Managers traveled with the Amgen Tour of California for 2011 in order to raise funds for cancer research in pets. Becki Grable, Jim Dempsey, Kim Trudelle, and Andy Faessler shared in staffing the CANIDAE booth at each Tour of California Lifestyle Festival, selling raffle tickets and promoting Responsible Pet Ownership to the huge crowds of bicycle enthusiasts.


Lee Villarreal of San Jose, California was the lucky winner of the charity raffle, taking home two Felt beach cruisers. Villarreal, a dedicated bicycle racing fan, is father to three children and owner of a happy and healthy Chihuahua named Pickles who is fed CANIDAE All Life Stages.


Villarreal has been riding one of his new beach cruisers to work everyday where he is employed as a purchasing technician.


 CANIDAE donated the Felt beach cruisers to the raffle ensuring that all of the proceeds would be available for the AKC Canine Health Foundation and their fight against cancer in pets.


Founded out of a love for pets and family, CANIDAE Pet Foods promotes an active lifestyle and Responsible Pet Ownership, which includes healthy lifestyles for all of us and our pets. Part of CANIDAE’s Responsible Pet Ownership message includes proper medical care and support for pets with health issues such as cancer. Nothing is more central to the core values of CANIDAE than the health, happiness and well-being of pets.

CANIDAE Pet Foods Supports Pet Cancer Research with Felt Bike Raffle at Amgen Tour of California



CANIDAE will be at all stages of the 2011 Amgen Tour of California, continuing to promote an active healthy lifestyle that includes pets, and conducting a raffle to raise funds for the fight against cancer in pets.

Cycling fans can visit CANIDAE and purchase raffle tickets at all of the Amgen Lifestyle Festivals, located near the finish line at each stage of the race. The first stage of the Amgen Tour of California begins Sunday May 15th in South Lake Tahoe with subsequent stages winding all throughout California until the final stage begins seven days later on May 22nd in Santa Clarita.

All proceeds from the company’s multi-day charity raffle will benefit the American Kennel Club Canine Health Foundation to fund cancer research in pets. The grand prize winner of the raffle will receive a a pair of Felt Beach Cruisers donated by CANIDAE.

Raffle tickets will be priced at two dollars for one, and five dollars for three. One grand prize winner will be drawn who will receive both bicycles. If present, the winner may pick up both bikes at the end of the event, otherwise CANIDAE will arrange for the shipping of the bikes to the winner’s nearest Felt Bicycle retailer. CANIDAE and Felt Bicycles reserve the right to substitute a prize of equal or greater value.

Founded out of a love for pets and family, CANIDAE Pet Foods promotes an active lifestyle and Responsible Pet Ownership, which includes healthy lifestyles for all of us and our pets. Part of CANIDAE’s Responsible Pet Ownership message includes proper medical care and support for pets with health issues such as cancer. Nothing is more central to the core values of CANIDAE than the health, happiness and well being of pets.

CANIDAE and Surf Dog Ricochet Attend Surf Dogs Del Mar 2010


CANIDAE sponsored Surf Dog Ricochet, the SURFice dog who lives a lifestyle of pawing it forward while raising funds and awareness for human and animal causes, and our own Diane Matsuura’s yellow lab Hailey competed in the 2010 Helen Woodward Surf Dog Surf-A-Thon held September 12th in Del Mar, California.

This year’s Surf Dog Surf-A-Thon drew a crowd over over 4,000 spectators who came to cheer for doggie surfers and their owners in addition to helping raise money for animal adoptions and educational programs.

The Surf Dog Surf-A-Thon is a fun event that raises funds for orphaned animals at the Helen Woodward Animal Center located in Rancho Sante Fe, California. Owners and their pets participated in 20 minute heats based on the dog’s weight class. They were judged on their ability to ride the waves, have fun and stay on their boards. There were 1st, 2nd, and 3rd place winners for each weight class and the first place winners moved on to the finals. This event helped raise awareness and money for orphaned pets while promoting responsible pet ownership.

CANIDAE Pet Foods Announces EQUIDAE Line of Extruded Horse Feed


CANIDAE Pet Foods announced today that its new EQUIDAE® line of steam extruded horse feed has begun shipping to retail pet and feed stores. EQUIDAE horse feed is designed to provide horses of all classes and age groups with cool, consistent calories derived from only high quality ingredients. The EQUIDAE line of horse feed is guaranteed and marketed exclusively by CANIDAE, a trusted brand since 1996.

“The response to our initial rollout of EQUIDAE from distributors and retailers has been overwhelmingly positive,” said Mike DeNunzio of the CANIDAE Small and Large Animal Division. “Many of our partners in retail have been looking for a higher quality equine diet to offer their customers that reduces the amount of undigested grains entering the hindgut. They recognize that EQUIDAE is designed to reduce this excessive fermentation taking place in the hindgut thereby decreasing gas and heat production. This makes the horse healthier and more comfortable.”

EQUIDAE horse feed is available in two formulations, EQUIDAE Alfalfa Plus and EQUIDAE Coastal Plus, both of which are designed to provide optimum levels of energy for the maintenance and long term health of all horses. EQUIDAE Coastal Plus is alfalfa free. Unlike textured feeds, both EQUIDAE formulations are produced using the extrusion process.

This advanced steam extrusion processing, together with the highest quality ingredients, provides cool, consistent calories to the horse which is crucial for optimal gastrointestinal health. Extrusion expands the volume of the feed which in turn increases the nutrient availability providing a readily available source of energy while slowing down the eating process to reduce the risk of over-consumption. Dust is also reduced by the extrusion process, and the shelf life of the feed is increased. Although extruded feeds take longer to manufacture than other types of feed, they provide the ultimate in nutritional quality.

Horse owners can safely achieve any daily caloric requirement by utilizing good quality forage or pasture combined with either EQUIDAE formula. Both formulas have no added sugars or molasses, are highly palatable, contain skin and coat conditioners, and provide a scientifically formulated balance of Omega-3 to Omega-6 fatty acids. Both formulas also feature guaranteed viable microorganisms, antioxidant vitamins, chelated minerals, and electrolytes.

Global animal health and nutrition leader Alltech has named CANIDAE Pet Foods an Official Animal Health and Nutrition Partner for the 2010 Alltech FEI World Equestrian Games™ in Kentucky this September 25 to October 10. “The excitement for the Alltech FEI World Equestrian Games grows exponentially with each passing day. We are pleased to add CANIDAE as a partner,” said Dr. Pearse Lyons, president and founder of Alltech. “Our partnership with CANIDAE is proof that the Alltech FEI World Equestrian Games have united the best companies in animal health and nutrition for a common purpose.”

“We are honored to be an Official Animal Health and Nutrition Partner for the Alltech FEI World Equestrian Games this year,” said DeNunzio. “This is an opportunity for us to expose the public to our new EQUIDAE line of super premium horse feed. As horse owners ourselves, we understand how critical proper nutrition is for the long term performance and health of our horses.”

CANIDAE Will Attend Both SuperZoo Trade Show and PIJAC National Pet Industry Trade Show


CANIDAE will be attending both SuperZoo, the National Show for Pet Retailers held in Las Vegas, Nevada, and the PIJAC National Pet Industry Trade Show held in Mississauga, Ontario, Canada. CANIDAE will feature exclusive offers for retailers who attend either event.

SuperZoo, organized by the World Pet Association (WPA) brings the best in the pet business together for three days of opportunity, innovative products, top suppliers and over 9,000 pet professionals. CANIDAE will again be at booth number 1720 through out the show which is held at the Mandalay Bay Convention Center in Las Vegas, Nevada September 14-16, 2010.

CANIDAE will also attend the National Pet Industry Trade Show which is organized by the Pet Industry Joint Advisory Council (PIJAC) of Canada. This year’s show marks 22 years of success for the National Pet Industry Trade Show, the largest of the four PIJAC trade shows held in Canada.  The 2010 show will take place at the International Centre in Hall 5 on September 19-20, 2010 in Mississauga, Ontario. Retailers may visit CANIDAE at booth number 551.

A large selection of attractive offers will be available to both new and existing customers at both events. Offers available on the show floor only. No exceptions will be allowed.

Fed CANIDAE Since a Puppy, 15 Year Old Scout Still Going Strong


Scout is a 15 year old Chocolate Lab who started feeding CANIDAE All Life Stages dog food when we introduced it over 14 years ago. Debbie Q., a good friend of ours for many years, bought Scout for her son from one of our first employees back when we were getting started in the mid 1990s. We believe he started on his all CANIDAE diet at about 6 months of age making him one of the very first CANIDAE customers!

Debbie’s son Duncan is Scout’s owner and told us Scout was his 8th grade graduation present. “My parents saw a “Labrador Puppies Available” ad with a photo of the litter on the bulletin board at San Dimas Grain Company in San Dimas, California and decided it was time for me to have a dog of my own. When it was time for me to choose, there were so many cute puppies that I had the hardest time picking one. I remember looking over the group of puppies and seeing a small shy puppy among all the other strong energetic puppies. He was getting pushed around and most people would have looked over this shy puppy. I fell in love with him. I don’t know what it was, I just could not leave without him. We named him Windy River Scout after his mother, Marilyn’s Windy City, and his father, Mad River Burt.”

Scout, who is now fed our Platinum formula for seniors, is still doing well in his senior years and is an energetic, happy boy, still loving life. He earned his American Kennel Club Canine Good Citizen certification many years ago, and attained his Rally Novice title at 11 years of age. “It is amazing how long he has lived and I cherish every memory,” said Duncan.

CANIDAE Sponsors 2nd Dogfrisbee International Competition in Maribor, Slovenia


Competitors from the Czech Republic, Croatia and Slovenia gathered on June 6, 2010, in Maribor for the 2nd Dogfrisbee International Competition. Participants could enter four different disciplines: Freestyle, Dogdartbee, Time Trial and Medley Relay. At the entrance to the event each competitor received a CANIDAE frisbee, towel, sticker and wrist band.

The Medley Relay is a new event, featuring teams consisting of three human-canine pairs. This relay is a combination of minidistance and time trial. The first team to complete two 10-yard, 20-yard and 30-yard throws in the shortest time wins this competition. Judges from the Czech Republic and Slovenia awarded second place honors in this event to the team of CANIDAE’s distributor in Slovenia, Jasna Sen. Jasna and her dog, Grom, earned third place in the time trial competition.

CANIDAE Honored with the Bill Ivans Exporter of the Year Award at Trade Conference on June 10, 2010


Manny Rosillo, CANIDAE International Sales Manager, accepted the Bill Ivans Exporter of the Year Award at the culmination of the “Ignite Exports” conference in La Jolla, California, sponsored by the World Trade Center San Diego. The San Diego & Imperial County District Export Council (DEC) bestows one “Bill Evans Exporter of the Year” award on a business in the San Diego region that has a strong commitment to international trade and uses the services of the US Department of Commerce. Rosillo has lived in the San Diego area for 30 years and heads CANIDAE’s International Division office, located in San Diego, California.

Richard Forsyth, Chairman of the DEC, Matthew Andersen, San Diego Area Director of the US Commercial Service, and Rochelle Williams, Senior International Trade Specialist of the US Commercial Service, were in attendance to present the handsomely engraved crystal award and congratulate Rosillo and CANIDAE for their growth and ever larger international presence in the industry.

CANIDAE and Team Up to Donate Premium Food to Gentle Giants Rescue


CANIDAE Pet Foods has donated 1,400 pounds of super-premium CANIDAE All Life Stages dog food to help Gentle Giants Rescue in Norco, California continue to save the lives of the giant breed dogs in their care. The donation was arranged by and made possible through our friends at, a charity based in Bend, Oregon.

Gentle Giants Rescue, now the largest giant breed rescue in the world, was founded 16 years ago by Burt Ward and his wife Tracy to save the lives of primarily large breed dogs. Burt Ward, who portrayed “Robin, the Boy Wonder” in the 1960s television series “Batman,” stated, “Animals, who are so innocent and so loving, and all they want to do is love you and be loved. I want to protect them. I want to help them. Our whole life is now charity and giving back.”

Over 1000 dogs and puppies are rescued each year by Gentle Giants Rescue including Great Danes, Borzoi, Great Pyrenees, Irish Wolfhounds, Scottish Deerhounds, Saint Bernards, Newfoundlands and others. Some of the dogs are rescued from shelters unable to care for them, while others come from private individuals. serves the needs of animal shelters across the United States, helping to ensure that shelter dogs and cats receive the quality food they need. CANIDAE Pet Foods is a founding contributor to, a website and charity started by 14 year old Mimi Ausland whose website allows anyone to donate 10 pieces of kibble to a needy dog or cat simply by answering the daily trivia question posted on their homepage. “We really appreciate and enjoy working with CANIDAE to help feed all these homeless dogs and cats that need our help… we also love being able to help feed Gentle Giants – they do an awesome job!” says Mimi. launched in April of 2008 and has thus far been able to donate over 420,000 pounds of premium kibble for hungry dogs and cats in shelters.

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