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We Take Great Pride In Creating Quality Pet Food

The health and well-being of dogs and cats is our #1 priority. That’s why we own and operate our own research & development center and manufacturing facility, Ethos Pet Nutrition, in Brownwood, Texas.

CANIDAE® Natural Pet Food Company is a 100% family owned and operated company. We believe in applying the highest standards for food quality and safety to provide the best pet food.

CANIDAE Opens Announces New Pet Food Plant in Texas



CANIDAE Natural Pet Food Company announced today the unveiling of its new pet food manufacturing facility named Ethos Pet Nutrition located in Brownwood, Texas.


In March 2011, the company purchased an existing extrusion plant and, according to their Director of Operations Frank Hon, has spent the last year, “…completely re-building the facility to be the most modern natural pet food plant of its kind.”

The pet food plant will feature the latest advancements in modern production and laboratory equipment. Led by CANIDAE co-founder Scott Whipple and a talented team of pet food professionals, Ethos Pet Nutrition will be running final production tests next month.

The Texas plant will feature an onsite quality and safety laboratory and an advanced automated extrusion system all designed to produce the most nutritious natural pet foods possible, with a focus on safety protocols and regulatory compliance.

Addressing their distributors and retailers, CANIDAE co-founders John Gordon and Scott Whipple stated, “Since we started CANIDAE our goal has always been to make the highest quality pet foods possible. Your continued support of our products within the industry has allowed us to take this next step in our company’s growth.”

More information about the company’s new facility will be made available after the final quality assurance trials are completed.

CANIDAE Sponsors the Deep Freeze Disc Trial


CANIDAE Natural Pet Foods sponsored the Deep Freeze Disc Trial hosted by Angela Ewtushik and Rick Rawerda, two of our CANIDAE sponsored disc dog teams. 

CANIDAE’s Eastern Canada Sales Manager Caroline Petterson who attended the event said, “The venue, Quardream Equestrian Centre in in Mount Forest Ontario, was awesome! With over 70 dogs in attendance, the event was well attended, which speaks volumes to the hard work both Rick and Angela put into hosting this event. 

Thank you Angela and Rick for asking us to sponsor such a great trial. I enjoyed watching the dogs and handlers doing their routines in freestyle and going the distance in the D/A.”

First Show for CANIDAE in the United Kingdom – PATS Sandown in Surrey


On March 20th and 21st Sandown Racecourse was the site of the PATS show to the pet industry trade. This picturesque venue is located in the town of Esher, about 20 miles southwest of central London. PATS 2012, UK’s biggest pet trade show, is only in the fourth year since its inception in 2009. In that short time the number of show visitors has doubled. Attendance in 2012 was 13.5% higher than in 2011 and the number of visitors from outside the UK from as far away as Australia and Hong Kong showed a 22% increase.

As a first-time exhibitor and US company, CANIDAE attracted many visitors to their booth. Frank Hon, Director of Operations, Manny Rosillo, Global Sales Manager, and Barbara Rosillo, Global Sales Assistant, explained the benefits of CANIDAE’s super premium foods. Health-conscious pet owners and retailers asked detailed questions about how CANIDAE formulas, especially our grain free pureElements and pureSea, provide the best quality nutrition for their pets.

PATS was an excellent opportunity for CANIDAE to gain exposure of our brand among the general public. CANIDAE was sought out at the show by a major UK distributor and talks are promising that CANIDAE will be marketed in this territory very soon.

CANIDAE Announces FELIDAE Kibble Shape Change

Same Great Formulations, Same Great Taste. Just a New Round Kibble.

The meows are in! When cats were asked to choose from many different shapes of kibble, they gave two paws up to round, again and again! As a result, CANIDAE Natural Pet Food Company has decided to change the shape of FELIDAE Cat & KittenChicken & Rice and FELIDAE PLATINUM® kibble for cats to a simple round circle. Our two Grain Free FELIDAE kibble formulas – pureSEA™ and pureELEMENTS™ – already feature this round shape cats prefer most.

We want to make it very clear, however, that although the shape of FELIDAE kibble will soon be changing, all of our premium-quality formulas will remain exactly the same. Rest assured – the formulations and every quality ingredient that is currently in the kibble will still be the same in the new round-shaped kibble. The food will still provide the same high quality, natural nutrition for cats and kittens, just in an improved, new round shape that felines favor over other shapes. We believe your cats will love FELIDAE cat food even more than they already do.

Repeat testing has shown this is the shape cats love the most. Also, this new round shape results in less kibble breakage, which means fewer crumbs and less “kibble dust” at the bottom of the bag!

A scientific study was done with five different kibble shapes including an X (cross/star), a triangle, a triangle with a hole, a cylinder, and a round “O” shaped flat disc. The study determined that cats overwhelmingly prefer round kibble over any of the other shapes.

Stop by the Responsible Pet Ownership Blog article for more information.

USPCA, Region 19 Thanks CANIDAE for Their Support


United States Police Canine Association, Region 19 thanks CANIDAE for their continuous support of their Region of the USPCA.

On Sunday, January 29, 2012, our Region of the United States Police Canine Association (U.S.P.C.A.) which covers the territory of the State of Michigan and Ontario, Canada, met in Ann Arbor, Michigan for a training day followed by our Annual Regional Membership Meeting. We had police dogs and handlers attending from all over the Region. At the start of our meeting I announced that CANIDAE Natural Pet Foods had provided us with “Gift Bags” for each of us to take home. Our members were very impressed and appreciative of the contribution.

The USPCA is a Domestic Non-Profit Organization established to unite in common causes all law enforcement agencies utilizing the services of the canine as an aid in the prevention and detection of crime. It promotes friendship and brotherhood among all those interested in the training and utilization of the canine in police work; and to establish a minimum-working standard and improve the abilities of the canine in police work, thereby rendering better service to the community.

Caroline Pettersen, Territory Sales Manager for CANIDAE, has been instrumental in helping promote CANIDAE Natural Pet Foods, by conducting presentations and providing lunch at our USPCA events. Jim Brown, Territory Sales Manager for CANIDAE, has also been a supporter of our organization. Many of the canine handlers have switched to feeding their police dogs CANIDAE and are enjoying the benefits.

I want to thank you and CANIDAE Natural Pet Foods for your continuous support of our Region of the USPCA.


Raymond Kerimian
USPCA, Region 19

CANIDAE Reports Strong Growth for Asian Market on Visit to Hong Kong and South Korea


“Personal visits with distributors worldwide are important to maintaining good communication and relationships, and developing strategies for growth,” states Manny Rosillo, CANIDAE Global Sales Manager. With these objectives in mind, Rosillo traveled to Hong Kong and South Korea this October.

Linda Chan and Murphy Wu, owners of Rog Trading Company located in Hong Kong, distribute CANIDAE pet food in Hong Kong and Greater China. Located in Seoul, CANIDAE’s South Korean distributor is N.D. Pet, owned by Mr. Jeongsoo Kim. Rosillo expressed CANIDAE’s appreciation to Rog Trading and N.D. Pet for their efforts and expertise, which have resulted in year to date growth for both distributors that surpasses the comparable figures for 2010 by a wide margin.

Based on years of experience with CANIDAE in their markets and with a view to projects for 2012 discussed with Rosillo, N.D. Pet and Rog Trading feel confident that they will close 2011 well above their target goals for growth and will maintain the same rate of growth in 2012.

Rosillo had the opportunity to visit the facilities of Rog Trading and N.D. Pet. Their well-stocked warehouses and operations are impressive. Rosillo wishes to thank Ms. Chan, Mr. Wu and Mr. Kim for their gracious and warm hospitality and making him feel “at home” in their countries.

A complete listing of CANIDAE Natural Pet Foods International Distributors is available here.

CANIDAE Pet Foods Exhibiting at Meet the Breeds Event in New York


CANIDAE Pet Foods will attend the 2011 Meet the Breeds event this November 19 and 20 at the Javits Convention Center in New York City. Sponsored by the American Kennel Club (AKC), Meet the Breeds is a fun, family oriented event designed to showcase over 200 distinct breeds of dog and cats, allowing attendees to literally “Meet the Breeds” by petting the dogs, cats, puppies and kittens and learning about them directly from the experts.

CANIDAE Pet Foods will be on the show floor (booth 460) with an expected crowd of over 40,000 dog and cat lovers from across North America. In addition to offering free samples of natural and holistic CANIDAE dog food, Felidae cat food, and gourmet pet treats, CANIDAE sales managers Dennis VanEtten and John Grosse will be on hand to discuss canine and feline nutrition, and offer helpful tips and advice on Responsible Pet Ownership.

This year’s Meet the Breeds show will feature over 210 individually decorated official breed booths allowing dog and cat lovers to interact with dogs, cats, puppies and kittens and learn about their history and unique attributes directly from the experts. Over 100 vendor booths will offer every imaginable product for pets and their owners. Demonstration rings allow attendees to watch dogs race against the clock in the fast-paced sport of Agility, see dogs show off their Rally, Flyball, and Frisbee skills, observe simulated hunting tests and view law enforcement K9s in action.

Advance tickets are $12 for adults and $8 for children under 13. Visit for additional details or to purchase tickets.

Join CANIDAE at “Bark in the Park 2011” in San Jose, California


CANIDAE will be at the “Bark in the Park” dog festival again this year, which takes places on Saturday, September 17 in San Jose, California. This family-oriented event is the largest dog festival in the U.S., attracting more than 3,500 dogs and 15,000 people each year.

Bark in the Park is a fund raising event hosted by the Naglee Park neighborhood’s Campus Community Association (CCA), with all proceeds benefiting the CCA, Humane Society Silicon Valley and the San Jose Animal Care Center. Highlights of the all-day event in William Street Park include contests, performing dogs, demonstrations, a dog agility course, live music, food and beverages, dog-related vendors and services, and fun activities for children. Admission is free, with a $5 donation per dog encouraged.

CANIDAE representatives will be on hand to offer free samples and coupons for their line of healthy meat-based, holistic, natural dog food, cat food and gourmet pet treats. CANIDAE will also offer helpful tips and advice on Responsible Pet Ownership to dog and cat owners.

If you are in the San Jose area Saturday the 17th, please come join us!

CANIDAE Participates in the Centenary World Dog Show in Paris


If you were in Paris, France, from July 7th to July 10th, you would have found CANIDAE mingling with the “elite”. These blue bloods were the 38,000 pedigreed dogs from 69 countries that came to strut their stuff and compete in the French and the World Championships at the centenary World Dog Show during four days. Hosting 25,000 visitors and 22,000 dog exhibitors was the Parc des Expositions of Paris Nord Villepinte, a venue with 100,000 square meters of exhibition area and 100 show rings.


Kennel clubs, regional dog societies, breed clubs and 240 stand exhibitors filled the areas around the rings. Manny Rosillo, CANIDAE International Sales Manager and Barbara Rosillo, International Sales Assistant, greeted visitors to the CANIDAE booth and promoted the benefits of all our natural, super-premium pet foods. Yes, a good number of dog owners at the show also have cats in their families. Many visitors brought along their non-competing dogs for an outing, although, prudently, cats stayed home, and the possibility of havoc was averted!


The French public were very eager to have CANIDAE available in stores in their country. In addition to dog lovers and CANIDAE customers from all over Western Europe to Russia and Ukraine, visitors from Turkey, Australia, Japan, and Taiwan and even from “back home”, the USA and Canada, stopped by our booth. Their comments confirm that CANIDAE is a globally recognized brand.


The next World Dog Show, which is an annual event, will take place May 18th to 20th, 2012, in Salzburg, Austria.

Proudly Made In The USA

Proudly Made In The USA