Category Archives: kibble

Round Kibble is the Cat’s Meow! FELIDAE is Changing Shape.

Same Great Formulations, Same Great Taste. Just a New Round Kibble.

The meows are in! When cats were asked to choose from many different shapes of kibble, they gave two paws up to round, again and again! As a result, CANIDAE Natural Pet Food Company has decided to change the shape of FELIDAE Cat & Kitten, Chicken & Rice and FELIDAE PLATINUM® kibble for cats to a simple round circle.  Our two Grain Free FELIDAE kibble formulas – pureSEA™ and pureELEMENTS™ – already feature this round shape cats prefer most.

We want to make it very clear, however, that although the shape of FELIDAE kibble will soon be changing, all of our premium-quality formulas will remain exactly the same. Rest assured – the formulations and every quality ingredient that is currently in the kibble will still be the same in the new round-shaped kibble. The food will still provide the same high quality, natural nutrition for cats and kittens, just in an improved, new round shape that felines favor over other shapes. We believe your cats will love FELIDAE cat food even more than they already do.

Repeat testing has shown this is the shape cats love the most. Also, this new round shape results in less kibble breakage, which means fewer crumbs and less “kibble dust” at the bottom of the bag!

A scientific study was done with five different kibble shapes including an X (cross/star), a triangle, a triangle with a hole, a cylinder, and a round “O” shaped flat disc. The study determined that cats overwhelmingly prefer round kibble over any of the other shapes.

The recent research, coupled with the success of this shape in our Grain Free line for cats, led to the decision to change our other three formulas – Cat & Kitten, Chicken & Rice and FELIDAE PLATINUM® – to the round shape as well. Now all five FELIDAE kibble formulas will feature the new, round shape that cats prefer most!

The new round kibble shape will soon begin rolling out to all of our independent retailers across North America. You should begin to see the new FELIDAE kibble in bags featuring the sticker “Cats Prefer Round” on them in the coming months. Depending on an individual store’s stock and turnover, not everyone will have the new round kibble available for purchase at the same time as the product begins to transition into store inventories.

Again, everything you (and your cats!) already love about our premium-quality FELIDAE kibble will remain the same – only the shape is changing for our Cat & Kitten, Chicken & Rice and FELIDAE PLATINUM® formulas. When you have an opportunity to try the new, round FELIDAE kibble, we’d love to know what your cats think of it. Please feel free to leave us a comment below.

The personal opinions and/or use of trade, corporate or brand names, is for information and convenience only. Such use does not constitute an endorsement by CANIDAE® All Natural Pet Foods of any product or service. Opinions are those of the individual authors and not necessarily of CANIDAE® All Natural Pet Foods.

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