CANIDAE Pet Foods Partners with Alltech for the Alltech FEI World Equestrian Games

6/16/2010

CANIDAE Pet Foods named Official Animal Health and Nutrition Partner for the 2010 Alltech FEI World Equestrian Games and will premiere new EQUIDAE line of super premium horse feed.

Global animal health and nutrition leader Alltech has named CANIDAE Pet Foods, Inc., manufacturer of all natural, holistic dog and cat foods, an Official Animal Health and Nutrition Partner for the 2010 Alltech FEI World Equestrian Games™ in Kentucky this September 25 to October 10. Held outside of Europe for the first time in 2010, the Alltech FEI Games will feature world championships in eight equestrian sports at Lexington’s 1,200 acre Kentucky Horse Park.

“The excitement for the Alltech FEI World Equestrian Games grows exponentially with each passing day. With 100 days to go until this international affair, we are pleased to add CANIDAE as a partner,” said Dr. Pearse Lyons, president and founder of Alltech. “Our partnership with CANIDAE is proof that the Alltech FEI World Equestrian Games have united the best companies in animal health and nutrition for a common purpose.”

“We are honored to be an Official Animal Health and Nutrition Partner for the Alltech FEI World Equestrian Games this year,” said Mike DeNunzio of the CANIDAE Small and Large Animal Division. “This is an opportunity for us to expose the public to our new EQUIDAE® line of super premium horse feed. As horse owners ourselves, we understand how critical proper nutrition is for the long term performance and health of our horses.”

Visit the EQUIDAE Horse Feed Website

CANIDAE Pet Foods will unveil the new EQUIDAE® line of 100% steam extruded horse feed at the Alltech FEI World Equestrian Games, and DeNunzio will be on hand at the CANIDAE Pet Foods booth there to answer questions and discuss the benefits and availability of the new EQUIDAE formulations. The EQUIDAE line of horse feed will be guaranteed and marketed by CANIDAE Pet Foods, a trusted brand for over 14 years, and is a 100% extruded horse feed designed for optimal nutrition and superior digestibility for all classes and age groups of horse.

Founded out of love for pets and animals, CANIDAE Pet Foods manufactures and distributes a complete line of healthy meat-based, holistic, all natural dog food, cat food, and gourmet pet treats sold worldwide through independent pet food retailers including more than 6,500 locations throughout the United States and Canada.

The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.

The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving more than 800 riding competitors and 800 horses from 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.

Tickets have already been sold to enthusiasts in all 50 U.S. states and 50 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com or call 1-888-934-2010.

Equidae Horse Feed

From left to right: Ken Schubert (CANIDAE Show Representative), Jim Dempsey (CANIDAE Territory Sales Manager), Mike DeNunzio (CANIDAE), Kim Trudelle (CANIDAE Territory Sales Representative), Danny Turk (Alltech) Nick Adams (Alltech), Tom Stephens (Alltech), Jonathan Lang (Alltech), Kelly Welker (Alltech), and Nara van der Westhuyzen (Alltech).

Seated left to right: Ashley with Rockets K-9 Comets and Kaysen Turk. USDF Silver and Bronze medalist Danielle Casalett is seated upon Knock on Wood.