CANIDAE Pet Foods Announces EQUIDAE Line of Extruded Horse Feed

9/2/2010

CANIDAE Pet Foods announced today that its new EQUIDAE® line of steam extruded horse feed has begun shipping to retail pet and feed stores. EQUIDAE horse feed is designed to provide horses of all classes and age groups with cool, consistent calories derived from only high quality ingredients. The EQUIDAE line of horse feed is guaranteed and marketed exclusively by CANIDAE, a trusted brand since 1996.

“The response to our initial rollout of EQUIDAE from distributors and retailers has been overwhelmingly positive,” said Mike DeNunzio of the CANIDAE Small and Large Animal Division. “Many of our partners in retail have been looking for a higher quality equine diet to offer their customers that reduces the amount of undigested grains entering the hindgut. They recognize that EQUIDAE is designed to reduce this excessive fermentation taking place in the hindgut thereby decreasing gas and heat production. This makes the horse healthier and more comfortable.”

EQUIDAE horse feed is available in two formulations, EQUIDAE Alfalfa Plus and EQUIDAE Coastal Plus, both of which are designed to provide optimum levels of energy for the maintenance and long term health of all horses. EQUIDAE Coastal Plus is alfalfa free. Unlike textured feeds, both EQUIDAE formulations are produced using the extrusion process.

This advanced steam extrusion processing, together with the highest quality ingredients, provides cool, consistent calories to the horse which is crucial for optimal gastrointestinal health. Extrusion expands the volume of the feed which in turn increases the nutrient availability providing a readily available source of energy while slowing down the eating process to reduce the risk of over-consumption. Dust is also reduced by the extrusion process, and the shelf life of the feed is increased. Although extruded feeds take longer to manufacture than other types of feed, they provide the ultimate in nutritional quality.

Horse owners can safely achieve any daily caloric requirement by utilizing good quality forage or pasture combined with either EQUIDAE formula. Both formulas have no added sugars or molasses, are highly palatable, contain skin and coat conditioners, and provide a scientifically formulated balance of Omega-3 to Omega-6 fatty acids. Both formulas also feature guaranteed viable microorganisms, antioxidant vitamins, chelated minerals, and electrolytes.

Global animal health and nutrition leader Alltech has named CANIDAE Pet Foods an Official Animal Health and Nutrition Partner for the 2010 Alltech FEI World Equestrian Games™ in Kentucky this September 25 to October 10. “The excitement for the Alltech FEI World Equestrian Games grows exponentially with each passing day. We are pleased to add CANIDAE as a partner,” said Dr. Pearse Lyons, president and founder of Alltech. “Our partnership with CANIDAE is proof that the Alltech FEI World Equestrian Games have united the best companies in animal health and nutrition for a common purpose.”

“We are honored to be an Official Animal Health and Nutrition Partner for the Alltech FEI World Equestrian Games this year,” said DeNunzio. “This is an opportunity for us to expose the public to our new EQUIDAE line of super premium horse feed. As horse owners ourselves, we understand how critical proper nutrition is for the long term performance and health of our horses.”