Bold New Packaging Announced for Our Grain Free Products
12/2/2010
Our grain free line of super-premium dog and cat foods will undergo a packaging redesign in the first quarter of 2011 to better reflect the quality of our products and their position in the marketplace. As part of the new packaging, we are changing the name of our Grain Free All Life Stages formula to CANIDAE Grain Free Pure Elements™ and changing the name of our Grain Free Salmon formula to CANIDAE Grain Free Pure Sea™.
The ingredients and the products themselves will remain completely unchanged.
Our FELIDAE line of grain free cat foods will also be repackaged and renamed. FELIDAE Grain Free Cat & Kitten formula will become FELIDAE Grain Free Pure Elements™ while FELIDAE Grain Free Salmon will be named FELIDAE Grain Free Pure Sea™.
When asked about the packaging redesign, Frank Hon, Director of Operations for CANIDAE commented, "Our grain free line for dogs launched in September 2008 and our FELIDAE Grain Free for cats shortly thereafter. Feedback from the top breeders, canine athletic competitors, cat owners, and other dog owners has been tremendous. These products provide outstanding performance from a company pet owners trust. Why change the package? We wanted to honor the high quality ingredients we put into every bag by creating a bolder, more modern look. This new design will better communicate our message of superior grain free nutrition and make these products more attractive on the retail shelf."
"As the leading brand exclusive to the independent pet food retailer, we continue to innovate and grow," said Jim Mantych, Director of Marketing for CANIDAE who continued, "Part of this growth is an expansion of our product lines. It is important for us to differentiate these lines to help customers choose what's best for their dog or cat. The grain free repackaging will allow us to better communicate with pet owners that in fact CANIDAE now offers three distinct lines of natural and holistic pet food. This includes our renowned line of meat-based diets formulated with a hand-picked selection of diversified carbohydrates, our recently announced single grain solution featuring rice, fresh chicken and 29% total protein, and finally our repackaged grain free diets."
As with all of our products, Grain Free Pure Elements™ and Grain Free Pure Sea™ are natural, holistic, and feature CANIDAE's balanced blend of Omega fatty acids, which supports shiny coats and healthy skin. Containing only the highest quality ingredients, all lines of CANIDAE pet foods and treats are meat-based, contain essential vitamins and amino acid chelated minerals, and provide guaranteed viable micro-organisms and enzyme activity.
