CANIDAE Announces Two New Grain Free Formulas and a Fresh, Pure Packaging Design for its Grain Free Line
12/13/2010
CANIDAE Pet Foods announced today the launch of two new grain free dry formulas for dogs. CANIDAE Grain Free pureSKY™ and CANIDAE Grain Free pureLAND™ will both be available in the first quarter of 2011. The launch of these products will coincide with our introduction of fresh packaging for our existing grain free line of dog and cat food which includes four meat-based diets, two for canines and two for felines. The ingredients and the products themselves will remain unchanged.
New CANIDAE Grain Free pureSKY™ offers dog owners a canine diet that contains fresh duck combined with protein-rich turkey meal. Similarly, our new CANIDAE Grain Free pureLAND™ is made with fresh bison as its first ingredient, followed by protein-rich lamb meal.
Innovative packaging with a fresh, pure look has been designed for these two new products, as well as for the original CANIDAE grain free foods. When asked why we are changing our grain free packaging, Frank Hon, Director of Operations for CANIDAE said, "We wanted to honor the high quality ingredients we put into every bag by creating a look that was pure and elegant. This innovative design will better communicate our message of superior grain free nutrition and make these products more attractive on the retail shelf."
As fresh packaging arrives in the marketplace, consumers can expect to see new names for CANIDAE's original formulas. CANIDAE Grain Free All Life Stages will become CANIDAE pureELEMENTS™ and CANIDAE Grain Free Salmon will become CANIDAE pureSEA™. "We want to stress to our loyal consumers that while they will soon see a beautiful new package at their local independent pet food store, we have not changed a single ingredient in any of our existing grain free formulas for dogs or cats. We just wanted our bags to be as great as what's inside!" said Hon.
Our two existing grain free feline diets will also receive fresh packaging and new names. FELIDAE Grain Free Cat and Kitten formula will become FELIDAE pureELEMENTS™ while FELIDAE Grain Free Salmon formula will become FELIDAE pureSEA™. The new FELIDAE grain free packaging changes will arrive at retailers immediately after the CANIDAE grain free packaging changes in early 2011.
Following the introduction of new dry formula packaging for CANIDAE Grain Free for dogs and FELIDAE Grain Free for cats, we will unveil a similar look for our grain free canned products.
