CANIDAE at Etihad Stadium, Melbourne



Located in Harbour Esplanade, Melbourne Docklands, Victoria, Australia, Etihad Stadium is home to five Australian Rules Football teams. With a capacity of about 70,000 spectators, the stadium hosts a variety of events in addition to Australian Rules Football.


One of the newest changes at the stadium is the addition of CANIDAE sponsorship initiated by our distributor for Australia, Holistic Pet Foods. Holistic Pet Foods and CANIDAE enjoy a strong, productive relationship in bringing natural and holistic dog and cat foods to the Austrialian market.


Etihad Stadium now features a CANIDAE Seat Zone, with contrasting white seating spelling out C-A-N-I-D-A-E.


The banner above the seats reminds the crowds that CANIDAE and FELIDAE are natural pet foods, but our favorite feature of Holistic Pet Foods’ marketing efforts are the great looking “tubs” outside the stadium telling all who come by about our healthy, natural formulas including our Grain Free line.


All of us here in the States extend a special Thank You to the team at Holistic Pet Foods for putting together this outstanding marketing initiative!