CANIDAE Announces FELIDAE Kibble Shape Change



Same Great Formulations, Same Great Taste. Just a New Round Kibble.


The meows are in! When cats were asked to choose from many different shapes of kibble, they gave two paws up to round, again and again! As a result, CANIDAE Natural Pet Food Company has decided to change the shape of FELIDAE Cat & KittenChicken & Rice and FELIDAE PLATINUM® kibble for cats to a simple round circle. Our two Grain Free FELIDAE kibble formulas – pureSEA™ and pureELEMENTS™ – already feature this round shape cats prefer most.

We want to make it very clear, however, that although the shape of FELIDAE kibble will soon be changing, all of our premium-quality formulas will remain exactly the same. Rest assured – the formulations and every quality ingredient that is currently in the kibble will still be the same in the new round-shaped kibble. The food will still provide the same high quality, natural nutrition for cats and kittens, just in an improved, new round shape that felines favor over other shapes. We believe your cats will love FELIDAE cat food even more than they already do.

Repeat testing has shown this is the shape cats love the most. Also, this new round shape results in less kibble breakage, which means fewer crumbs and less “kibble dust” at the bottom of the bag!

A scientific study was done with five different kibble shapes including an X (cross/star), a triangle, a triangle with a hole, a cylinder, and a round “O” shaped flat disc. The study determined that cats overwhelmingly prefer round kibble over any of the other shapes.

Stop by the Responsible Pet Ownership Blog article for more information.