First Show for CANIDAE in the United Kingdom – PATS Sandown in Surrey


On March 20th and 21st Sandown Racecourse was the site of the PATS show to the pet industry trade. This picturesque venue is located in the town of Esher, about 20 miles southwest of central London. PATS 2012, UK’s biggest pet trade show, is only in the fourth year since its inception in 2009. In that short time the number of show visitors has doubled. Attendance in 2012 was 13.5% higher than in 2011 and the number of visitors from outside the UK from as far away as Australia and Hong Kong showed a 22% increase.

As a first-time exhibitor and US company, CANIDAE attracted many visitors to their booth. Frank Hon, Director of Operations, Manny Rosillo, Global Sales Manager, and Barbara Rosillo, Global Sales Assistant, explained the benefits of CANIDAE’s super premium foods. Health-conscious pet owners and retailers asked detailed questions about how CANIDAE formulas, especially our grain free pureElements and pureSea, provide the best quality nutrition for their pets.

PATS was an excellent opportunity for CANIDAE to gain exposure of our brand among the general public. CANIDAE was sought out at the show by a major UK distributor and talks are promising that CANIDAE will be marketed in this territory very soon.